The challenge of designing a logo for the Albuquerque Open Space Alliance is our open spaces encompass so many environments: wetlands, farms, high desserts, canyons, foothills and city. How do you capture all that variety in a single image? Including icons for each creates a lot of clutter and loss of message. So the logo tries to capture location and healthy environment. Hoping the location will suggest the urban interface.
The mountains are a stylized outline of Sandia Crest and identifies place & nature. The cranes, while seasonal, represent a success in wildlife management and are closely tied to Aldo Leopold, an Albuquerque resident. The cranes are also an indicator species for healthy wetlands. The images of mountains and cranes capture location and healthy environments.